People do associate with you, befriend you and stick around you for many reasons. Some do that because they have something in common with them, some do that because they like your personality, some do that for personal gains, etc.
So of all the people who are around you and call you friend, brother, sister, mother, uncle, etc. who really loves you? Sometimes, it would be too late to learn who your loved ones really are because the truth about what feel about you would be revealed while you are dead.
Those who really love you will continue to speak well of you, miss you and threat your family with kindness even while you are dead.
But those who do not love you will rejoice at your death, ill-treat your family, usurp your property, completely rub you off their memories, etc. while your are dead.